Randy Zlobek, author of SEM Gorilla, in a recent blog post, asks the musicial questiton: "Is SEO Dead? Or Does it Need Help?"
OK, then he goes on to answer himself (my kind of blogger), saying that as a "standalone methodology" SEM is "dead as a doornail." You have to do a lot more to score high with search engines. All of this Web 2.0 stuff is a lot more work than anyone would to think. All this nasty networking, socializing, writing, issuing press releases, using pay-per-click ads, adding links, being relevant, etc.
Anyway, read his post at
http://chiefmarketer.com/seo_dead_11132007/.
OK, then he goes on to answer himself (my kind of blogger), saying that as a "standalone methodology" SEM is "dead as a doornail." You have to do a lot more to score high with search engines. All of this Web 2.0 stuff is a lot more work than anyone would to think. All this nasty networking, socializing, writing, issuing press releases, using pay-per-click ads, adding links, being relevant, etc.
Anyway, read his post at
http://chiefmarketer.com/seo_dead_11132007/.
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