CNET Blogger Stephanie Olsen, citing a study from the Society for New Communications Research, reported that advertising and markting professionals expect to spend more money on "conversational media" like blogs and podcasts than on the usual outlets, like print media.
A lot of us wait until we have the whole business model figured out, but if you plan to take advantage of social media you will want to start building the traffic well ahead of when you plan to start charging for ads. So what are you waiting for?
You can read Ms. Olsen's blog at http://www.news.com/8301-10784_3-9812928-7.html?tag=nefd.blgs.
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