Monday, May 21, 2007
Tag (not the fragrance)
If you are not tagging your content for reuse and repurposing, doing so now will enable you to create products from products with little or no incremental expense. Consider the many ways you can cut your content. As examples, consider if an article applies to a job function (e.g. CEO, HR, homemaker, office gossip hound), a specific geography, a task someone needs to perform (e.g. writing, suing, selling), a sub-segment of your market (e.g. inexperienced), an emotion (e.g. stressed out), or a species.
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How pathetic to respond to your own postings. I should add, for those of you not familiar with the concept, the idea of having your users tag content according to what THEY find useful. Folksonomy is defined by Wikipedia this way:
A folksonomy is a user generated taxonomy used to categorize and retrieve web content such as Web pages, photographs and Web links, using open-ended labels called tags. Typically, folksonomies are Internet-based, but their use may occur in other contexts. The folksonomic tagging is intended to make a body of information increasingly easy to search, discover, and navigate over time. A well-developed folksonomy is ideally accessible as a shared vocabulary that is both originated by, and familiar to, its primary users. Two widely cited examples of websites using folksonomic tagging are Flickr and del.icio.us, although it has been suggested that Flickr is not a good example of folksonomy.[1]
Because folksonomies develop in Internet-mediated social environments, users can discover (generally) who created a given folksonomy tag, and see the other tags that this person created. In this way, folksonomy users often discover the tag sets of another user who tends to interpret and tag content in a way that makes sense to them. The result is often an immediate and rewarding gain in the user's capacity to find related content. Part of the appeal of folksonomy is its inherent subversiveness: when faced with the choice of the search tools that Web sites provide, folksonomies can be seen as a rejection of the search engine status quo in favor of tools that are created by the community.
Folksonomy creation and searching tools are not part of the underlying World Wide Web protocols. Folksonomies arise in Web-based communities where special provisions are made at the site level for creating and using tags. These communities are established to enable Web users to label and share user-generated content, such as photographs, or to collaboratively label existing content, such as Web sites, books, works in the scientific and scholarly literatures, and blog entries.
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