Engage professional user interface talent in Web design whenever possible, and engage customers. Don’t rely on what you like or what your boss likes. An awkward interface can kill content value no matter how good the information is.
Take a look at the book "Designing the Obvious" written by Robert Hoekman, Jr. Mr. Hoekman dedicates his book to "anyone who has ever used a Web application and resented the experience." I like his attitude. And he speaks to experts and novices (meaning I understood most of it) alike.
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Specialized Information Publishers Association
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- TOM HAGY . . . . . . .
- Tom is a 30-year veteran of the specialized content world. This means the oil in your car may be younger. Like many SIPA folks and everyone else, he has managed content publishing through sweeping technology and market changes. Each of these changes presents opportunities or threats. Tom has been an active SIPA member, including executive officer, since who knows when. Probably since the Reagan Administration (UK readers insert "Thatcher"). He was reporter, managing editor then publisher of Mealey Publications. Mealey's was acquired by LexisNexis in 2000. in 2008 Tom joined Business Valuation Resources as publisher of their legal division. Tom then acquired the conference business from David Foster, and has relaunched the business as HB Litigation Conferences LLC, along with partner Sharon Boothe. He continues as a member of the LexisNexis Web 2.0 team. The opinions expressed here are not those of SIPA or any of its members. The opinions expressed here may not even be Tom's.
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3 comments:
So this is a timely offering from SIPA, a June 3 workshop in D.C. on how to make your websites profitable by making them "quick and easy."
Here is the promo copy, or just go to the SIPA web site, which is, in my view, quick and easy. --Tom
Copy:
Users are impatient. If your Website is slow to load, has confusing navigation or is disorganized,
then users will leave and take their money with them.
On the other hand, if your Website pops open with intuitive navigation and organization,
then users will quickly find the information they need and they'll want to return.
We're talking about Website usability, and it is directly related to Website profit. The easier
your Website is to use, the more customers it will satisfy, and the more money it will make.
Now you can learn how to maximize your Website's usability in the "Usability Testing for Publishers"
SIPA Pre-Conference workshop.
There, Mequoda Group Chief Information Architect and Managing Director Don Nicholas will
discuss the art and science of creating user-friendly media Websites.
In this three-hour, fast-paced session, you will:
-Master the 14 guidelines for creating user-friendly media Websites
-Discover the 7 media Website archetypes designed to meet your business goals
-Learn to incorporate usability testing into every phase of your design process
-Understand the step-by-step process for designing and redesigning profitable media Websites
-Learn the do-it-yourself task completion audit for media Websites
The workshop will be held from 9:00 a.m. to 12:00 p.m. on Sunday, June 3, in Washington, DC,
just before SIPA's International Newsletter & Specialized Information Conference kicks off.
The cost to attend the workshop is $195 for SIPA members, $295 for non-members ... an
incredible value for an intensive half day with a master of Website publishing strategy.
Sign up today to put yourself on track to designing a Website that will have users returning
again and again!
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