Get What You Want

In case you think attending any SIPA event is anything like sitting through high-school algebra (which I enjoyed sitting through during the summers as well), it's NOT.

To get the most out of SIPA events -- including "Welcome to the New Rules" chaired by Wayne Cooper and kicked off this morning -- come prepared with what YOU want to learn. Sure, listen to the experts, but take a few minutes and jot down the 5-10 things you MUST learn at this meeting to help you in your profession. If you don't hear answers from speakers, chase them down in the hallways, network at lunch, and by all means, make random calls to hotel rooms. You can't swing a cat around the Mayflower right now without hitting someone who has an answer for you. That actually happened in 1989. We don't like to talk about it.